PURPLE KISS are back with their latest mini-album, HEADWAY, which was once again released through RBW, on October 22, 2024, marks an electrifying continuation of their dark-pop style while exploring much more fresher, bolder sonic soundscapes than in the past. This seventh mini-album combines elements of K-pop, R&B, and even takes a dive into new territory with elements of rock, showcasing their versatility and forward-thinking production choices.
The group's seventh mini-album kicks off with the fast-minute-long track, “Intro: Concrete Jungle,” an atmospheric opener that establishes a mysterious vibe, complete with industrial beats and layered harmonies, drawing listeners into a world of concrete, shadows, and city lights. Following the intro track is the lead single, “ON MY BIKE” which picks up the pace, delivering an anthem of empowerment that embodies confidence and freedom with its catchy chorus and addictive beat, mixing pop elements seamlessly with bold, hefty guitar riffs and ground shaking drums.
“Sweet Nightmare” is where PURPLE KISS really shines on the mini-album, bringing an eerie yet seductive vibe to the album. The haunting vocals and smooth R&B beats feel like a lullaby wrapped in twilight, expertly blending sweetness with an edge of danger with more rock elements being sprinkled into the mix. The third track, “Encore,” changes the pace, offering a softer, soulful ballad that allows the group’s vocal strength to shine, resonating with themes of resilience and persistence.
The closing track, “Light the way,” serves as an uplifting finale, combining anthemic pop-rock with positive lyrics about overcoming obstacles and supporting each other through challenges. It’s both refreshing and energetic, leaving the listener with a hopeful message as the album comes to a close.
Overall, HEADWAY is a striking addition to PURPLE KISS’s growing discography, revealing their growth as a group who aren't afraid to take bold new strides with their music, while still staying true to their distinct aesthetic.